At FruitLand, we believe that good food can do more than just fill a lunchbox. It can bring families together, start conversations, and even spark a little joy in the middle of an ordinary day. That’s why we created Buddy the Beaver — not just a mascot, but a friend who represents everything we stand for.
Why a Beaver?
The beaver holds a special place in Canadian culture. It’s a national symbol known for its determination, strong family bonds, and connection to nature. For us, choosing the beaver felt natural. It reflects our values: caring for others, working hard, staying connected to the earth, and doing things purposefully.
Buddy reminds us of these values every day. He’s kind, playful, and curious — just like the kids who enjoy our snacks. And with a little Canadian flag on his shirt, he’s proud of where he comes from.
A Friend Called Buddy
We named him Buddy because that’s what he is — a companion kids can relate to and parents can trust. Whether he’s featured inside our packaging in a board game or helping tell a story on the back of a box, Buddy is there to make snack time feel like more than just eating.
He’s also a reminder that choosing a healthy snack can be simple and enjoyable. Our fruit strips and all-natural snacks are made with real ingredients, without added sugar or artificial flavors. Just the kind of food you’d want to give your kids — and the kind Buddy would want to share with his own little ones.
What FruitLand Stands For
FruitLand is part of TastyJoy INC., a Canadian company built on care, community, and joy. We’re not just here to make snacks — we’re here to make a difference.
Our mission is to:
Offer healthy snacks for kids that taste great and feel good to eat
Encourage families to make better food choices together
Protect the environment through sustainable, eco-friendly practices
Bring a little bit of fun and learning into every package
Buddy helps us carry that message. He’s on a mission to show that living well doesn’t have to be complicated, and that even small moments can be joyful ones.
A Promise in Every Pack
Every time you pick up a FruitLand snack, you get more than a treat. You’re getting the result of thoughtful choices, careful ingredients, and a deep love for nature and community.
And somewhere in there, between the first bite and the last, Buddy’s probably smiling too.
